Digital Advertising and Adobe Flash
Welcome to your new unit on creating a digital advertisement using Adobe Flash. During this unit, you will:
Assignment 1:
For this assignment, we will be comparing the four major forms of digital advertising (discussed during Prezi Presentation) to traditional advertising using a digital Venn diagram found here:
http://www.readwritethink.org/files/resources/interactives/venn_diagrams/
1. Please open this link and enter your Full Name . Name the “Project Title”: Comparing Advertisements.
2. Wait for directions and brief tutorial.
3. Complete the Venn diagram independently. Together we named the four major ways in which companies advertise digitally.
In the circle to the right (named “Traditional”) label four “traditional” ways in which companies deliver their ads.
4. Where the two circles meet, compare what the two forms of advertising have in common.
5. When complete, please save the file in your folder on the server.
Be prepared to share with the rest of the class.
- Explain the differences and similarities between digital advertisements and print advertisements.
- Understand the societal impacts that digital advertising has on us as consumers.
- Familiarize yourselves with the different forms of digital advertising.
- Describe a situation in which a digital advertisement persuaded you or your parents to purchase a product, visit a place, etc.
- Learn how Adobe Flash is used to create digital display ads and banners.
- Develop the skills that are necessary to create a Flash animation: drawing tools, layers, action script (code) etc.
- Learn the proper Adobe Flash terminology.
- Create an animated ad using the attached tutorial.
- Design your own advertisement for Queen of Heaven School using the skills that you have acquired.
Assignment 1:
For this assignment, we will be comparing the four major forms of digital advertising (discussed during Prezi Presentation) to traditional advertising using a digital Venn diagram found here:
http://www.readwritethink.org/files/resources/interactives/venn_diagrams/
1. Please open this link and enter your Full Name . Name the “Project Title”: Comparing Advertisements.
2. Wait for directions and brief tutorial.
3. Complete the Venn diagram independently. Together we named the four major ways in which companies advertise digitally.
In the circle to the right (named “Traditional”) label four “traditional” ways in which companies deliver their ads.
4. Where the two circles meet, compare what the two forms of advertising have in common.
5. When complete, please save the file in your folder on the server.
Be prepared to share with the rest of the class.
Assignment 2:
Please refer to class demonstrations and the shared tutorial in your Google Drive to learn how to create a digital advertisement in Adobe Flash.
Please refer to class demonstrations and the shared tutorial in your Google Drive to learn how to create a digital advertisement in Adobe Flash.
As a reminder, your project must include:
- A background (2 layers: 1. Gravel and 2. Water)
- A Fish that is animated (eyes open and close, tail moves. Anything extra is extra points.)
- A Fish or another sea creature that is animated (eyes open and close, tail moves. Anything extra is extra points.)
- Seaweed. Can be one drawing, but several plants that sway back and forth.
- Your fish must swim from one side of the screen to the other. If he "bobs" along the way it is extra credit.
- Your other fish/sea creature may move as you see fit.
- Anything else, additional animation, rocks, bitmap backgrounds is above and beyond of what is expected from you and will occur additional points.